About Us


Created in 2014 by Elise Shnaiderman, Numero 13 was the first Concept Store in Israel, housing both a multi brands shop and Roy Daniel Hair Salon, in picturesque Neve Tsedek neighbourhood of Tel Aviv.

With ready to wear for women, men and stylish children, as well as jewellery, sunglasses, handbags, house design, stationary and gifts, Numero 13 offers pretty much everything for a one stop family shopping. The artistic direction is very eclectic, from boho chic dresses to edgy tee shirts and more classical outfits, with always one goal: items people who already have everything will fall in love with. 

For that purpose, Elise keeps on travelling to worldwide fashion trade shows and researching the Internet for the next talented designers she will include in her exclusive selection.

The colourful interior design by Revital Indik as well as the original architecture of this 2 centuries old 250 m2 Ottoman house provides a unique shopping experience for our very demanding returning customers from all over the world.

Our online store is a glimpse at our unique shopping experience. We hope you will enjoy it, and most importantly that you will come visit our Neve Zedek concept. We love meeting new amazing customers :)